Our new Brand Licensing Service is here to help licensors and licensees regain control, clarity and growth…
Formally introduced at the recent Brand Licensing Europe 2025 event, our new Brand Licensing Service brings a structured approach built by our experts to help you bring unity and performance to your Amazon efforts.
Why it Matters
Amazon offers enormous opportunities for licensed brands but, without the right governance and collaboration, even the strongest IPs underperform – which is why, for far too many licensed brands, Amazon has become a fragmented space.
Multiple teams and complex agreements cause confusion, inconsistent content and unauthorised resellers erode equity and trust and disconnected storefronts, limited visibility and uncoordinated promotions leave growth potential on the table.
Our new service changes that dynamic.
For licensed brands, Amazon success depends on structure; on connecting the dots between brand owners and their partners and transforming the platform from a chaotic sales channel into a cohesive, profitable space.
So our Brand Licensing Service is designed to unify and harmonise, helping both licensors and licensees align their strategies, protect their IP and drive growth across their entire portfolio.
How our Brand Licensing Service works
For Licensors
For licensors, the focus is control, visibility and compliance – so we help brand owners audit their presence, standardise their content and manage their licensees with clear guardrails and insights.
The results?
Think category-by-category performance visibility, consistent brand representation, stronger portfolio management and proactive IP protection that keeps unauthorised sellers out.
Solutions include:
- Brand Auditing – identifying gaps, enforcing governance and building consistency.
- Data & Performance – unlocking better visibility and sustainable growth with reporting by brand, category and licensee.
- Content Guidelines – equipping licensees with ready-to-use tools to ensure brand consistency and best practice across all listings.
- Training & Support – upskill your licensees with tailored training for improved compliance and execution.
- IP Protection – safeguarding your brand equity through proactive IP monitoring and infringement removal, eliminating unauthorised sellers.
- Licensee Management – bringing harmony across multiple licensees and maintaining portfolio-wide brand integrity.
- Store Creation – designing and managing unified Amazon Brand Stores to deliver a consistent, impactful customer experience.
- Product Launches – coordinating launch strategies across licensees to ensure every ASIN is retail-ready and aligned with your standards.
- Promotions & Events – aligning licensors and licensees for coordinated campaigns and launches that maximise visibility and conversion.
For Licensees
For licensees, the emphasis is on both accelerated growth and stronger partnerships.
We equip teams with strategies that align to licensor objectives, streamline approval processes and bring speed and scale to product launches, content and campaigns – harnessing the combined powers of Brand Registry, tailored training, paid media and conversion optimisation to drive growth faster and more profitably – keeping brand integrity intact all the while.
Solutions include:
- Amazon Strategy – creating tailored strategies aligned with licensor goals to identify opportunities and drive sustainable growth.
- Licensor Liaison – streamlining communication and approvals to accelerate launches and keep growth on track.
- Brand Registry – managing setup and protection to reduce risk, ensure compliance and safeguard brand equity.
- Advertising & DSP – building data-driven campaigns that expand reach, capture demand and drive long-term profitability.
- Retail ASINs – ensuring products launch fully retail-ready to meet licensor, Amazon and customer requirements.
- Review Management – strengthening trust and reputation through proactive review strategies and feedback management.
- Reporting & Insights – delivering portfolio-level visibility and analytics to guide strategic decision-making.
- Chargebacks – protecting profit through proactive deduction management and process improvement.
- Content Optimisation – boosting visibility and conversion with optimised SEO, imagery, A+ content and storefronts.
And for everyone?
Best of all, because we sit at the centre, we can turn what has historically been a disconnected process into a commercially disciplined, data-driven partnership that benefits all involved.
The Bottom Line
Amazon can be a complex environment for licensed brands, but with the right strategy?
It’s one of the most powerful commercial channels available.
Our Brand Licensing Service is designed to deliver the structure you need, bringing licensors and licensees together under one disciplined framework to protect your brand equity, accelerate your growth and create lasting commercial impact across every product, partner and region.
Need a hand? Get in touch today to discuss how we can help you build control, clarity and growth across your Amazon presence.