The Prime Streaming Ads Revolution marches on – could it be a game-changer for your brand in 2025?
Amazon Prime Video is rewriting the rules of streaming advertising and for some brands, this could be a once-in-a-generation opportunity to connect with millions of highly engaged customers.
With £1.4 billion ($1.8 billion) in upfront ad commitments in 2024 alone, Amazon has been doubling down on its ad business all year, with momentum set to continue into 2025.
For smart Sellers who think their brand could get involved in the mix? Now’s the time to get your strategy in place to reap the biggest rewards.
In this brief snippet, our experts outline the background and potential for you – for more on how you can get involved, speak to our award-winning Amazon Ads team today!
Prime Video – the World’s largest Ad-supported streaming platform
Amazon’s decision to introduce ads for all Prime Video users this year (with a small opt-out fee) made it the largest ad-supported subscription streaming service in the world – a bold move that flooded the market with inventory and disrupted competitors’ plans…
But, most importantly, a move that’s created unparalleled visibility opportunities for Sellers looking to grow their brands.
And the best is yet to come.
As announced at Unboxed 2024, Amazon plans to expand its ad offerings even further in 2025, introducing new ad slots and formats like pause breaks and sponsorships – a whole plethora of ways to integrate your products seamlessly into consumers’ daily lives.
Whether you’re targeting new customers or consolidating your position in your sector, Prime Video’s growth offers a compelling new way to reach and convert audiences at scale.
Live Sports: A potential powerhouse for Seller growth
After the UK Upfront event, we mentioned the power of live sports ads, and there’s no doubt this programming is emerging as a cornerstone of Amazon’s advertising success.
While exact viewing figures remain undisclosed, Amazon’s UEFA Champions League coverage is sure to attract the usual huge global audience – the League being one of the most-watched annual sporting events worldwide, with even group-stage matches seeing record-breaking viewerships (and still growing YOY) for competitor broadcasters like Paramount+ and CBS Sports.
And equally exciting is Prime Video’s upcoming NBA coverage in 2025.
Basketball’s global appeal and massive viewership offer Sellers access to a broad and diverse audience and, if you sell related sports gear, lifestyle or related products, tapping into this live sports juggernaut could be a game-changing strategy for growth.
Shoppable Ads: Closing the gap between entertainment and E-Comm
Amazon’s ad innovation doesn’t stop at traditional formats – shoppable and interactive ads are transforming Prime Video into a platform where consumers can seamlessly transition from viewing to buying.
How does it work IRL? Imagine your product is featured in an ad during a game – interested customers will be able to click and purchase in real time.
For Sellers, this is an innovation that eliminates friction on the path to sale and makes it as easy as it possibly could be for viewers to become buyers.
And, by leveraging Amazon’s first-party customer data and advanced ad tech, it’s also easier than ever for Sellers to precisely target the right audience at the right time – the best way to see immediate results for your efforts.
Ready to explore your options? Speak to our award-winning Amazon Ads team today
Why This Matters for Sellers
For Sellers, the opportunity isn’t just about visibility – it’s about the potential for driving tangible business outcomes.
Prime Video combines its massive reach with Amazon’s immense ecosystem, enabling Sellers to create campaigns that go beyond generating impressions to directly impact your brand’s sales and your customers’ loyalty.
With £10 billion ($12.7 billion) in ad revenue reported in Q2 2024 alone, Amazon’s ad platform is already one of the most effective in the world.
And as it expands into new formats and content areas?
Brands who act now will be well-positioned to dominate their categories, entering early into an advertising arena which, like all things Amazon, will only grow more and more competitive.
Time to seize the opportunity?
Prime Video’s ad expansion isn’t just a trend – it’s a strategic turning point for smart Sellers.
As Danielle Carney, Amazon’s head of live sports and video sales, says,
“We are creating meaningful opportunities for brands by combining customer reach with our first-party insights and innovative ad tech.”
What does that mean for your brand?
You don’t have to be a household name to win big – you just need the right strategy.
Our take
We think this is a brilliant chance for the right brands to step beyond traditional PPC ads and use Prime Video to reach millions of engaged customers in ways that resonate deeply.
Whether you’re showcasing your products during live sports, leveraging shoppable ads or running sponsorship campaigns, the potential is enormous – but the competition is big too, and it’s growing all the time.
Here at Venture Forge, our award-winning Amazon Ads team are the experts in helping brands like yours navigate Amazon’s ad landscape with commercial clarity, rigour and vision.
If you’re ready to explore Prime Video’s potential? Get in touch today.
Vendors! What if we said you could recover up to £150,000 in lost revenues in 2025?
Our best seasonal present to Vendors? How about the potential to reclaim up to £150,000 of your lost revenues – the perfect way to kick off the New Year…
Let’s make 2025 the year you recover what’s rightfully yours.
Why? Because every single year, Vendors lose tens, even hundreds of thousands of pounds in revenue to chargebacks, incorrect fees and unresolved disputes on Amazon Vendor Central – but it doesn’t need to be this way.
What can you do? Allow us to introduce our exclusive webinar.
Full of expert insights and essential tactics, our experts got together to offer a roadmap to maximising your financial health and future-proofing your profitability.
And if you don’t want to do it yourself? Get in touch today to find out more about our best-in-class Vendor Recovery service!
Why you should watch this Webinar
Amazon Vendor Central can be a powerful tool – but it can cost you too.
Designed to help you unlock revenue you might not even know you were missing, this webinar is full of practical strategies with the potential to make a real difference to your bottom line.
You’ll learn
- How to resolve deductions disputes efficiently.
- Proactive tactics to plug the gaps and stop revenue loss at source.
- Expert-led strategies from those who’ve been there, done it, and know how to turn Vendor Central challenges into opportunities.
From our experts…
Who’s sharing this actionable advice?
- Andrew Banks, CEO here at Venture Forge who, having led Amazon brands to success across the UK, Europe and North America, brings clear, actionable advice grounded in real-world results.
- Matt Briggs, our Senior Amazon Account Manager, who applies his years of experience in Vendor and Seller Central to help brands of all sizes optimise operations and recover lost revenue.
- Ant Finch, founder of Vendor Rocket, who uses a decade of Amazon expertise to transform complex data into profit-driving strategies for Vendors.
Why watch now?
New Year, new you – this the perfect time to get your house in order and anyway, what Vendor can afford to leave profits on the table in this competitive Amazon environment?
Recovering lost revenues doesn’t just give your business a stronger foundation – it also frees up resources that you can reinvest in more growth.
And with the insights you’ll gain in this webinar, you’ll be in prime position to start 2025 with clarity, focus and confidence.
Ready to get started?
And, to learn how our expert team can help you get what you’re owed, drop us a line today.
Amazon’s Vision-Assisted Package Retrieval: What it means for Sellers
The aim of Amazon’s latest tech development, Vision-Assisted Package Retrieval (VAPR), is to make deliveries faster and more efficient – and while any incremental improvement in logistics is good news for all, we wanted to dive a little deeper into how it might benefit brands driving growth on the marketplace…
The benefits to Brands of smarter deliveries
Let’s get right down to it – for brands, better delivery efficiency has a direct and positive impact on customer satisfaction and therefore, ultimately, profitability. Hooray!
But how does it work?
Set to be rolled out in 1,000 electric delivery vans by early 2025, VAPR uses AI to reduce the time drivers spend identifying the right package, replacing manual sorting with visual and audio cues.
The system…
- Projects a green “O” onto packages for the current stop and a red “X” on others.
- Provides visual and audio prompts to guide drivers, minimising confusion.
- Operates in real-world conditions like poor lighting or tight spaces.
And it should be good for Sellers because:
- Fewer errors = happier customers. Misdelivered or delayed packages create customer frustration, negative reviews and unnecessary costs. With VAPR highlighting the right package for every stop, the objective is to improve accuracy and reduce the risk of those issues.
- Prime customers expect speed. Faster deliveries help Amazon maintain its service standards, which is part of what grows trust in your brand, and keeps your marketplace customers coming back for more.
- Operational gains at scale. It might only be seconds saved but, when it’s at every stop, VAPR should help Amazon handle higher volumes more efficiently. Which in turn means your products can reach more customers in less time, especially important during peak seasons.
Our take
Anything that makes the delivery process smoother and more error-free is a welcome refinement so, though such an incremental change might not grab the headlines, Amazon’s broader strategy to keep its logistics network reliable and efficient is something everyone benefits from.
The real value for Sellers lies in the knock-on effects: fewer delivery mistakes, better customer experiences and a logistics system that can handle higher order volumes without compromising service.
As always with Amazon, the key is to focus on how these developments translate to your customers.
The more friction Amazon can remove from the delivery experience, the better positioned you are to meet (and exceed) customer expectations – and ultimately drive greater sales and profits.
Want more insights from our logistics experts? Click here to book a call.
Amazon Haul – the lowdown on the latest low-cost Challenger
Amazon Haul has officially launched in the US, targeting ultra-low-cost products to rival platforms like Temu and Shein…
The store caps prices at $20, sources products directly from Chinese manufacturers, and cuts out the traditional “white label” middleman – and it’s sure to be rolled out to other Amazon stores soon. For some Sellers, this might feel like a seismic shift – but there’s more nuance to the situation than meets the eye…
Is it a challenge for Sellers?
The simple answer is yes, it will be a challenge for some Sellers.
Amazon Haul is a clear attempt to reclaim market share in the low-cost goods space.
For brands who operate in similar categories – low-priced, generic products – the potential downsides are obvious:
- Pricing pressure – with Amazon dictating maximum prices for products, Haul introduces a level of price competition that could be difficult for some Sellers to match.
- Customer trust in Amazon – the A-to-Z Guarantee backing Haul products may encourage customers to buy these low-cost items directly from Amazon, as they’ll feel safer doing so.
But will you really be affected?
The good news is that Amazon Haul’s $20 price cap puts it firmly in the low-cost, low-quality segment of the market – so, if that’s not your positioning, any direct competition will be minimal.
Plus:
- Strong brands still win – customers are generally willing to pay more for products with strong branding, excellent reviews and a reputation for quality. If your product is positioned as premium or mid-range, Haul likely won’t compete.
- Specialised and differentiated products will still stand out – Haul’s focus on mass-produced, generic goods means that products with unique features, design or niche appeal will still attract loyal customers.
- Anything above the low price cap is outside Haul’s scope, leaving a large part of the Amazon marketplace unscathed.
Strategies to Stay Strong
For Sellers who do find themselves competing with Haul – or simply want to futureproof their Amazon business – here’s are 5 ways to maintain your edge:
Focus on branding
Build a strong, memorable brand that conveys trust and quality, because customers are less likely to abandon branded products they know and love for generic alternatives.
And use A+ Content, high-quality images and storytelling in your listings to stand out.
Differentiate through quality
Emphasise what makes your products different – if your offering is better made, longer-lasting or uniquely designed, make that clear in your marketing and highlight verified customer reviews and testimonials to build credibility.
Optimise your listings for SEO and conversion
Make sure your listings are fully optimised for Amazon’s search algorithm, with detailed descriptions, bullet points with USPs and targeted keywords for visibility.
And make use of video content – it’s such a brilliant way to demonstrate product value and create an emotional connection with buyers.
Upgrade your Amazon Advertising strategy
Investing in Sponsored Products, Sponsored Brands and other ad formats keeps your listings prominent – even in competitive categories.
Make sure to target ads strategically to reach customers who are less likely to shop in Haul’s low-cost segment.
Monitor and adjust
Keep an eye on Haul’s product offerings and performance in your niche. If you notice shifts in customer preferences, adapt quickly to stay competitive.
And stay on top of your data – consistently track your performance with accurate, real-time data to identify opportunities for refinement.
Our Take
Amazon Haul represents a clear move to capture the ultra-low-cost market, but it’s not a threat to every Seller.
If you’re in the mass-produced, generic product space, now’s the time to reevaluate your strategies – doubling down on your branding, quality and differentiation to stay competitive.
But for most, just take it as a reminder of something we say A LOT – Amazon success comes from building a resilient brand, optimising your presence and focusing on long-term growth.
Need expert guidance to refine and implement a new strategy for your brand? Get in touch today.
