Amazon is the world’s largest eCommerce site by far, gobbling up over 30% of the UK market last year. If you’re serious about selling online, your strategy needs to include a professional Amazon shop. Getting noticed on Amazon can be tricky but, with the right advice, there’s no reason you can’t make the platform work for you. Let’s take a look at some effective tactics you can employ, as well as a few common pitfalls to avoid.
Do make your title count
The average Amazon user will scroll through listings at speed. A good title should give them a reason to stop and pay attention. Amazon allows up to 250 characters for a title so you have plenty of scope to be descriptive. Your title should make it clear what the product is, and should also highlight some of the features that make it unique. Try to include common keywords to improve your search rankings, but don’t cram the title so full of popular terms that it becomes unreadable.
Do use the right images
The words you use in your listing are important, but so is the image. The two should complement each other to create the best possible impression. Your images should give an accurate idea of your product, and shouldn’t feature any extras that aren’t included. Your main image must be the product against a white background, but you are allowed secondary images. You can use these to showcase the product in action, or show it with other objects to give an idea of its size. Experiment with the order of your images to see if some increase traffic more than others.
Do be responsive
With so much competition, customer service really counts. Responding to customer problems and complaints in a timely and respectful manner can turn a bad review into a good one.
Do choose the right search terms
Amazon allows you to enter search terms which are hidden from the reader. Only the first 250 characters are indexed so make them count. Try to include as many relevant words as possible, and include singular and plural forms of important nouns. Don’t waste your word count trying to make complete sentences – nobody is going to read it, remember.
Do use bullet points to your advantage
Nothing scares away a customer like a big unfriendly block of text. Break up your product description with bullet points to make it seem more accessible.
Don’t make multiple accounts
Creating multiple accounts may seem like a great way to increase your chances of a sale, but it’s also a great way to get yourself suspended. Trust us, it’s not worth the risk.
Don’t be careless with fulfilment
Amazon customers have come to expect an extremely high quality of service. Delaying postage or sending incorrect items will ruin your ratings, so pay close attention to these details.
Don’t charge too much for postage
Regular Amazon users have a good idea of postage costs and won’t take kindly to being overcharged. Try to keep your postage as low as you can whilst still turning a profit.
Don’t confuse Amazon with eBay
Despite some surface similarities, the two giants of eCommerce are very different beasts. Copying and pasting your eBay product description is unlikely to be as effective as writing one specifically for Amazon.
Don’t put special offers in your title
Mentioning discounts or vouchers in the title of your listing is another big no-no. Amazon takes a very dim view of this and is likely to shut down your account.
Need Amazon growth strategy advice?
Amazon can work wonders for your business, but only if you do it right. We can help you to build an effective Amazon strategy so you can harness the platform’s full potential. We can even take over the day-to-day running of your account, so you can focus on growing your business. Get in touch today for more details.