Bimson Power: Scaling New Heights with Global Expansion
total revenue growth
UK Sales Growth
The Brief
Faced with the dual challenge of strengthening their UK presence and expanding internationally into the EU and US, Bimson Power turned to Venture Forge to craft a strategy capable of delivering consistent growth across multiple markets.
Their goals included:
- Driving sustainable, profitable growth in the UK.
- Increasing market share in the competitive generators and pressure washers category.
- Successfully entering and scaling in international marketplaces.
From overcoming language barriers and managing inventory in diverse locations to tailoring strategies to the unique demands of each market, their vision came with significant challenges. Enter our award-winning team…
US Sales Growth
France Sales Growth
Our Solution
Scaling a brand globally calls for an expert blend of localisation, strategy and market-specific insight.
We designed and implemented a bespoke multi-market approach that covered:
- UK Market Optimisation: we aligned advertising efforts with competitor discount cadences to dominate market share for key products.
- Market Localisation: we worked with Bimson Power to localise product offerings, adapting keyword strategies in multiple languages to enhance relevance and appeal.
- Driving Upper-Funnel Consideration: by launching storefront traffic campaigns, we engaged top-of-funnel shoppers and drove awareness and discovery across Bimson Power’s wide product range.
- Competitor Targeting: we captured market share by strategically positioning Bimson Power’s products alongside key competitors.
- Remarketing for High-Consideration Purchases: we used Sponsored Display Views campaigns to re-engage shoppers for high-consideration purchases and turn interest into action.
This super-strategic approach allowed us to address the unique needs of each market - driving consistent growth across borders at the same time.
Germany Sales Growth
Client Satisfaction
Our Results
The results of our partnership with Bimson Power just go to show the power of collaboration and precision strategy, with highlights including:
- 80% growth in UK sales, driving sustainable profitability.
- 454% growth in US sales, securing a strong market foothold.
- 514% growth in France, successfully penetrating the market.
- 420% growth in Germany, a notable increase in this highly competitive landscape.
- 155% total revenue growth, cementing Bimson Power’s position as a global competitor in their category.
In addition to expertly managing our PPC, Venture Forge has provided valuable strategic advice across multiple areas, including organic growth. Their depth of expertise and proactive support is why we’ve chosen to continue our partnership.
