With the high street firmly on lockdown and household names like Debenhams either closing their doors for good or switching to an online-only platform. It is crucial that fashion retailers explore all of their selling options – and this includes Amazon.

We all know Amazon is the first port of call if we want a book, a beauty product, tech, a pet treat… the list is endless. But it is fast-becoming the go-to site for the UK’s most stylish web surfers and fashion brands are flocking to sell on the marketplace.

But don’t take our word for it – these statistics show that the fashion for snapping up style on Amazon is growing. Here are 10 things we bet you didn’t know about fashion and Amazon…

  1. The marketplace for women’s fashion is well established, with an impressive turnover. Annually, between £45m and £48m of revenue is generated through women’s fashion sales on Amazon – that is around £4m every month.
  2. There is a huge range of products available on the site, from luxurious lingerie and cashmere pashminas to trainers, basics and workwear.
  3. Hundreds of thousands of items are sold every month across the women’s fashion category. Between 215,000 and 226,000 fabulously fashionable parcels leave the Amazon warehouses every 30 days.
  4. The best-sellers are in the footwear category. Whether you are after heels or trainers, wedges or kitten heels – even slippers, there’s something for everyone. And that’s why footwear sales account for almost a quarter (24%) of all sales in the fashion category.
  5. It’s easier to find a must-have item on Amazon than on the high street. You don’t need to trawl the shops or endless different websites to find those elusive trainers – they’re right there, just hit the search icon.
  6. The current best-sellers in the women’s fashion category are:
  • Rocket Dog Jazzin Trainers (£64,000 a month)
  • Roman Originals cropped trousers (£61,000 a month)
  • Skechers Go Walk trainers (£47,000)
  • Skechers Graceful Get Connected trainers (£42,000 a month)
  • Crocs Swiftwater sandal (£38,000 a month)
  1. Amazon levels the playing field between household names and niche brands. Lesser-known outlets are out-performing some of the biggest names. This includes Amazon’s own brand, Iris & Lilly, that features at number four in the top 10 best-seller list with 2.8% of the market share list. Lesser-known names Yoins, Romacci and Zanzea also make the top 10; the top three best sellers are Skechers (7.1% of market share), Roman Originals (4.2%) and Levi’s (3.6%).
  2. It’s great if you’re looking for a bargain – but it’s also an excellent choice if you’re looking to sell. Almost a fifth (19%) of vendors offer clothing, jewellery and shoes, making it the seventh most popular sales category for third-party sellers. Around 86% are profitable with almost half of these (41%) declaring profit margins of over 20%.
  3. Despite coronavirus restrictions, we still want to look the part. Lockdowns have not diminished our desire to look good. E-commerce has a great advantage during the pandemic and Amazon in particular has benefited from selling clothes while stores are closed. In the US, for example, almost a third of consumers (29%) said the planned to shop for clothing on the site in the future.
  4. It’s easy to find the brand that you want. Jungle Scout’s 2020 Consumer Trends Report found that a third of US shoppers preferred to shop online as it was easy to search for the brand they were looking for; 21% said they turned to e-commerce to find new brands.

To find out how Venture Forge can help your business achieve significant growth contact us at [email protected], through our website, or call us on 01422728435.