With the high street firmly on lockdown and household names like Debenhams either closing their doors for good or switching to an online-only platform. It is crucial that fashion retailers explore all of their selling options – and this includes Amazon.
We all know Amazon is the first port of call if we want a book, a beauty product, tech, a pet treat… the list is endless. But it is fast-becoming the go-to site for the UK’s most stylish web surfers and fashion brands are flocking to sell on the marketplace.
But don’t take our word for it – these statistics show that the fashion for snapping up style on Amazon is growing. Here are 10 things we bet you didn’t know about fashion and Amazon…
- The marketplace for women’s fashion is well established, with an impressive turnover. Annually, between £45m and £48m of revenue is generated through women’s fashion sales on Amazon – that is around £4m every month.
- There is a huge range of products available on the site, from luxurious lingerie and cashmere pashminas to trainers, basics and workwear.
- Hundreds of thousands of items are sold every month across the women’s fashion category. Between 215,000 and 226,000 fabulously fashionable parcels leave the Amazon warehouses every 30 days.
- The best-sellers are in the footwear category. Whether you are after heels or trainers, wedges or kitten heels – even slippers, there’s something for everyone. And that’s why footwear sales account for almost a quarter (24%) of all sales in the fashion category.
- It’s easier to find a must-have item on Amazon than on the high street. You don’t need to trawl the shops or endless different websites to find those elusive trainers – they’re right there, just hit the search icon.
- The current best-sellers in the women’s fashion category are:
- Rocket Dog Jazzin Trainers (£64,000 a month)
- Roman Originals cropped trousers (£61,000 a month)
- Skechers Go Walk trainers (£47,000)
- Skechers Graceful Get Connected trainers (£42,000 a month)
- Crocs Swiftwater sandal (£38,000 a month)
- Amazon levels the playing field between household names and niche brands. Lesser-known outlets are out-performing some of the biggest names. This includes Amazon’s own brand, Iris & Lilly, that features at number four in the top 10 best-seller list with 2.8% of the market share list. Lesser-known names Yoins, Romacci and Zanzea also make the top 10; the top three best sellers are Skechers (7.1% of market share), Roman Originals (4.2%) and Levi’s (3.6%).
- It’s great if you’re looking for a bargain – but it’s also an excellent choice if you’re looking to sell. Almost a fifth (19%) of vendors offer clothing, jewellery and shoes, making it the seventh most popular sales category for third-party sellers. Around 86% are profitable with almost half of these (41%) declaring profit margins of over 20%.
- Despite coronavirus restrictions, we still want to look the part. Lockdowns have not diminished our desire to look good. E-commerce has a great advantage during the pandemic and Amazon in particular has benefited from selling clothes while stores are closed. In the US, for example, almost a third of consumers (29%) said the planned to shop for clothing on the site in the future.
- It’s easy to find the brand that you want. Jungle Scout’s 2020 Consumer Trends Report found that a third of US shoppers preferred to shop online as it was easy to search for the brand they were looking for; 21% said they turned to e-commerce to find new brands.