Retail isn't changing. It's changed - forever.

Digital is no longer a bolt on to the business strategy. It is the business strategy, for those want to fight and win in today's retail world.

Venture Forge creates high growth businesses that are primed for success, whether we're advising, building or investing in those businesses.

We advise and consult with a select number of global retailers on their digital and e-commerce strategy. Our expertise shapes, challenges and helps set their thinking and sets them on a high growth trajectory.


We are growing a number of our own e-commerce ventures. Ventures that challenge the retail norms, fuel our passions and become sustainable businesses in their own right.


We invest in early stage e-commerce ventures, looking for an injection of capital, expertise or both to fuel their next stage of growth and put them on a path to greater success.


We advise, consult with and mentor owners, founders and directors of high potential e-commerce businesses. We bring vast strategic and hands-on experience to our clients from over 18 years at the leading edge of digital retail, to help you cut through and grow your venture.

Our expertise, proven processes and ways of working deliver rapid growth. We help you challenge the status quo, move fast and grow quicker, in markets that are facing ever-growing competition and change.

We work on select opportunities where we feel we can add significant value. Opportunities where both parties can be challenged and where like-minded people exist that are looking to create something exceptional. Sound like you? We’d love to have a chat.

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We found and grow e-commerce businesses in markets where we see high potential. Potential for growth, and potential to create something exceptional for all involved.

Our brands challenge retail norms through a culture of being bold, agile, and brave; by embracing change; by being digitally led; by being open and flexible; by putting the customer first and by seeking simplicity.

Venture Forge has a commitment to do good along the way, have fun and leave the world a better place wherever we can. Every brand we build commits to social good through the Business For Good Movement.


We help turn early-stage startups into high growth e-commerce ventures, through an injection of expertise, a proven methodology and capital.

Our unique approach, expertise, partners and contacts allow us to help businesses scale successfully and at a rapid pace.

We are currently seeking investment opportunities in early-stage UK based e-commerce startups.

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Our Results for Matalan

In a critical year for the business, and tough market conditions, Matalan looked to Venture Forge to set and direct their e-commerce strategy and deliver significant top line and bottom line growth.

Acting as Matalan’s Head of E-Commerce, Andrew Banks led Matalan’s e-commerce strategy across digital trade, technology, UX, traffic and insight. Through our work, we delivered Matalan’s largest growth year on record and one of the highest growth rates in UK retail over 2017 peak trading.


sales growth


increase in mobile sales


year on year growth


increase in Click and Collect

Our Results for

We helped drive topline growth to over £60m and become Number 1 in the online bathrooms market in the UK.

Our work on their digital marketing strategy, competitor analysis, people and processes drove significant topline growth and held a dominant market position during the sell out process to the private equity firm, TPG.


year on year growth


online bathrooms retailer in the UK

Our Results for Earth Bathrooms

Through an aggressive growth strategy, leading edge use of technology and a rapid, agile culture, we took Earth Bathrooms from being a concept, to be the 8th largest online bathrooms retailer in the UK in under three months.

Just seven months later, the business was sold to Matalan to create Matalan Direct, the online home furnishings division of Matalan.


annual run rate

18 months

to acquisition by Matalan

Looking to discuss an opportunity?

We're always open to select conversations around consulting, building or investing in great e-commerce businesses.